Case Study
Social Media Advertising
Brief
They had a successful brand and were nailing it on social media within the first year. Sales were booming. During the second year, as more and more ethical fashion companies entered the market place, sales slowed down.
Founder Laura wanted to grow her audience and reach new customers.
- Client
- Votch
- Website
- votch.co.uk
Approach
To expand Votch’s reach, we launched a Facebook and Instagram advertising campaign targeting a fresh audience in a new location. Analytics revealed that their existing market had become oversaturated with vegan fashion advertising, prompting the shift to untapped regions.
Results
Within the first week, the campaign successfully drove 2,700 unique new visitors to the website, significantly broadening brand awareness. Building on this momentum, we implemented a strategic retargeting campaign, using Facebook Ads to re-engage these visitors, nurture their interest, and guide them back to the website to convert into sales.
This approach not only introduced Votch to a brand-new audience but also laid the foundation for sustained growth through targeted engagement and conversion strategies.