Prodigy Snacks is an innovator in the chocolate snack market, having started in 2019 with a mission to become the leader of reimagined snack food. Using only natural ingredients and bursting with vitamins, no refined sugar or artificial flavourings, no to gluten or palm oil, and a sugar content below 20%.
Prodigy wished to Increase consumer demand for Prodigy Snacks on a Direct to Consumer model using e-commerce and digital marketing.
Consumer driven and led. Our strategy was to harness the views of the customers who validate it. We looked for UGC, advocacy and FOMO among our audience segments and listened to their genuine feedback to co-create solutions for them. We encouraged open debate. Using data analysis, business expertise and customer insight to balance campaigns that delivered ROI and brand awareness.
September 2021 – May 2022
DTC sales grew 65%
Online store sessions increased 47%
Returning customers increased 25%
Total online orders grew 65%
FB ROAS = 3
PPC ROI = 40%