Prodigy Snacks
Revolutionising DTC Sales for Prodigy Snacks
186.68% growth in DTC
4.92% E-commerce Conversion rate
47% Increase in Online Store Sessions
15% Growth in Returning Customers
Overview
Prodigy Snacks, a trailblazer in the plant based confectionary market, set out to redefine healthy snacking with natural ingredients and no refined sugars. By 2021, they sought to increase consumer demand and grow their DTC e-commerce sales through data-driven digital marketing. We partnered with Prodigy to create a consumer-led strategy that delivered both brand awareness and measurable ROI.
- Client
- Prodigy Snacks
- Website
- prodigysnacks.com
Challenges
- Building consumer demand for DTC sales in a competitive market
- Educating audiences about the product's unique value (no refined sugar, gluten-free, sustainable ingredients and packaging)
- Generating advocacy and engagement among health-conscious consumers
Approach
- Consumer Insights: Encouraged open dialogue with customers to gather user-generated content (UGC), foster advocacy, and create FOMO.
- Data-Driven Campaigns: Used customer feedback, data analysis, and insights to balance ROI-focused and brand-building campaigns.
- Digital Marketing Execution:
- Ran Google Ads to drive targeted traffic and conversions.
- Launched Paid Social Campaigns on Facebook and Instagram to expand reach.
- Implemented Email Marketing to nurture existing customers and drive repeat purchases.
- Built Brand Collaborations to amplify visibility and create shared value.
Results
- DTC Sales Growth: 🛒 Increased by 186.68%
- Average Order Value: 📈 Increased by 17%.
- Returning Customers: 🔁 Grew by 15.28%
- Total Online Orders: 🚀 Up by 65%.
- Google Ad conversion rate: 🎯 24.32%
"Working with Roz transformed our DTC strategy. Her consumer-first approach and expertise in digital marketing helped us achieve results we never thought possible." - Sameer Vaswani, CEO
Key Metrics
Approach
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