To disrupt the meat market, ‘to take jackfruit to a whole new level’
Jack and Bry make ‘meatier than meat’ sausages, burgers and mince. A start up in their first phase of funding who were looking to hero Jackfruit as a meat substitute. They had been posting on socials and running Facebook ads with slow returns and minimal growth. We wanted to show how unique Jack & Bry products are by letting people know who they are and how versatile and sustainable jackfruit is.
Positioning Jack and Bry as leaders in Jackfruit, Science and Food Innovation. Ultimately, creating a cult following.