Jack & Bry
Disrupting the Meat Market: How we helped Jack and Bry grow
44% of Sales from Google Ads
17% from Google Organic Search
250% ROI on PPC
Social Engagement Up 4.4%
Overview
Jack and Bry, a plant-based meat brand, set out to disrupt the meat market with innovative jackfruit-based products. As a startup in their first phase of funding, they needed to boost visibility, educate audiences about jackfruit, and create a loyal following. We helped them position their brand as leaders in jackfruit, science, and food innovation while driving significant growth in sales and engagement.
- Client
- Jack & Bry
- Website
- jackandbry.com
Challenges
- Slow returns from initial Facebook ads and social media efforts.
- Minimal awareness of jackfruit’s versatility and sustainability.
- A need to position Jack and Bry as leaders in a crowded plant-based market.
Approach
- Rebrand Support: Helped refine their positioning as leaders in jackfruit-based food innovation.
- Influencer Campaigns: Partnered with influencers to introduce Jack and Bry to new audiences.
- Educational Content: Created organic Facebook and Instagram campaigns to showcase the versatility of jackfruit.
- Social Proof: Leveraged user-generated content and customer testimonials to build trust and expand awareness.
- SEO and PPC: Optimised their website with targeted keywords and ran high-performing Google Ads campaigns.
Results
- 🛒 44% of Sales from Google Ads
- 🔍 17% of Sales from Google Organic
- 💡 4.4% Increase in Social Media Engagement
- ♻️ 6% Growth in Returning Customers
- 🔑 28 Keywords driving traffic
- 📊 ROAS of 4x Investment
"Elated helped us connect with new audiences and build a loyal following. Their expertise in social proof and PPC strategy made a huge difference to our growth." Jennifer Pardoe, Managing Director.
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