We began brainstorming Ngara’s tone, look and feel and the message she wanted to deliver. Once we had developed a clear look and feel that was authentic to Ngara and her work, we discussed audience demographics and where to find them.
We set in place a content distribution strategy that showcased her best work and her clients’ journey on Instagram, from before the haircut to after. We added stories to show her personality as well as work in progress shots.