DEWEY
DEWEY
Transforming DEWEY’s digital footprint and launching into Selfridges
2,000 New Monthly Users
36% Increase in AOV
46% Returning Customers
Overview
DEWEY, the world’s first height-inclusive fashion brand, partnered with us to design, develop &drive e-commerce website growth and build a loyal customer base. Through a multi-channel strategy, we delivered measurable improvements across key digital performance metrics.
- Client
- DEWEY Clothing Ltd
- Website
- deweyclothing.com
Challenges
- Building awareness in a niche market with high competition
- Driving quality organic traffic to a newly launched website.
- Increasing sales while maintaining strong brand identity.
- Engaging and retaining social media audiences.
Approach
- Website Optimisation
- Improved SEO and user experience to drive 2,000 organic users monthly.
- Boosted page load speed to a fast 2 seconds for seamless navigation.
- Enhanced customer journey, increasing the AOV by 36% to £105.
- Social Media Growth
- Grew Instagram followers by 50% organically.
- Nurtured an engagement rate of 7%, 4% higher than the industry average.
- Email Marketing Campaigns
- Achieved a 33.58% open rate (+57.42%) and a 6.67% click-through rate (+113.71%).
- Created automated workflows to nurture leads and boost the returning customer rate to 46.15%.
- Data-Driven Insights and Reporting
- Continuously optimised campaigns using data insights, improving the domain authority to 84%.
Results
"Roz's expertise in digital marketing transformed and launched our business. From website design & development through to optimisation, brand communications and strategy, Roz and her team delivered exceptional results." - Chris Savva, CEO.
