DDG Windows
Transforming DDG's Digital Lead Generation Strategy
40+ Leads per Campaign
70% Increase in Website Visibility
£520,000+ Potential Value per Campaign
4x ROAS
Overview
DDG Group, a leading manufacturer and fitter of uPVC and aluminium doors and windows, needed a digital marketing overhaul to increase lead generation, brand awareness, and engagement. Starting in 2018, we partnered with DDG to develop a long-term strategy that continues to deliver significant ROI and high-quality leads to this day.
- Client
- DDG Group Ltd
- Website
- www.ddggroup.co.uk
Challenges
- Minimal brand awareness and digital presence.
- Difficulty generating high-quality leads in a competitive market.
- No in-house marketing team to develop and execute campaigns.
Approach
2018: The Foundation
- Designed a content distribution strategy to target the right audience.
- Organized a professional photography shoot to showcase the team and products.
- Ran a £350 Facebook Ad campaign, generating 20+ warm leads worth £69,000.
- Used customer testimonies and UGC to build trust and grow new audiences.
2019-2024: Building a Lead Flow Funnel
- Designed a new website optimised with technical SEO to rank organically.
- Launched Google PPC Ads targeting high-intent searches, yielding 40+ leads per campaign.
- Created monthly blogs, social posts, and email campaigns to nurture loyal customers.
Brand Awareness Campaigns
- Designed a new logo for DDG’s 40th birthday.
- Organized a PR event with suppliers, customers, and the local mayoress.
Results
- 🎯 40+ Hot Leads Per Campaign
- 💰 £520,000 – £700,000 Potential Value Per Campaign
- 📈 Social Media Followers: 30% increase organically
- 🤝 Social Media Engagement: 10% (7% above industry average)
- 🔍 Website Visibility: Increased by 70%
- 🔑 Top 10 Rankings: 10 Keywords in Google’s top 10
- 💼 ROAS: 4x