Case Study

Social Media Advertising

Brief

Votch are a cruelty free watch company, using sustainable leaf Pinatex instead of leather watch straps.

They had a successful brand and were nailing it on social media within the first year. Sales were booming. During the second year, as more and more ethical fashion companies entered the market place, sales slowed down.

Founder Laura wanted to grow her audience and reach new customers.
Client
Votch
Date
01-04-2018
Website
www.votch.co.uk/

Approach

We used Facebook and Instagram advertising to identify a brand new audience in a new location as our analytics showed that the current location was being saturated with advertising for vegan fashion products.

Results

We drove 2,700 individual new customers to the website within the first week of a traffic campaign. The next steps were retargeting those visitors with Facebook Ads to pique their interest and direct them back to the website to convert them to a sale.

"We saw a huge surge in traffic in just a few days, especially across markets we hadn’t pushed before. I highly recommend working with Roz if you’re looking for results and to further grow your business using various social media channels.”