About Elated

I grew up immersed in the manufacturing world, spending countless hours at my father’s printing and packaging factory in New Zealand. A self-made entrepreneur, my father turned the company he worked for into a thriving business. From an early age, I was by his side – learning everything from managing payroll and meeting deadlines to delivering exceptional customer service.

As a teenager, I worked in the factory gluing boxes, sorting, and collating, later moving into the office to assist with operations. These experiences gave me a deep understanding of manufacturing, from navigating supplier delays to building strong customer relationships. Around the dinner table, our family often discussed the challenges and triumphs of running a business, instilling in me the values of hard work, resilience, and innovation.

I understand the pride, effort, and emotional investment that go into sustaining a manufacturing legacy. I also know the fears – rising costs, unreliable suppliers, staying competitive, and wondering if the next generation will take the reins. For many manufacturing businesses, the stakes are high. You want to protect your legacy, support your family, and build something that lasts.

That’s where I come in.
With over 35 years of experience in branding, communications, and digital marketing, I help manufacturing businesses tackle these challenges head-on. Whether you’re struggling with low online visibility, building a consistent lead flow, or optimising your marketing ROI, I specialise in creating tailored strategies that drive real, measurable results.

My approach is simple: I work as an extension of your team, handling the complexities of marketing so you can focus on running your business. From optimising websites and running targeted ads to improving local SEO and fostering customer trust, I deliver systems that are easy to manage and designed for long-term growth.

Together, we can ensure your business thrives – not just for today, but for generations to come.